'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers

'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers

"And it worked. Look at us, two silly pancakes talkin' about burgers".

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

Just a month after its highly-publicized campaign, IHOb is back to putting the "p" in its name. And, IHOP never took pancakes off the menu.

While pancakes are front and center again, that doesn't mean IHOP's burgers are going anywhere.

More news: DNA tests ordered to reunite separated migrant families

When the restaurant chain announced 60 cent short stacks, they also fessed up to faking their IHOb name change.

IHOP is officially back to its original identity as the International House of Pancakes.

Plenty even poked fun at the restaurant, including Chrissy Teigen and various competitors. Hopefully no one got too attached to the alternative "IHOb" name in the process. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard". That's what all that was about?

That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact.

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