Netflix is Testing a New, More Expensive 'Ultra' Subscription

Netflix is Testing a New, More Expensive 'Ultra' Subscription

Although many consumers will clearly like the addition of High Dynamic Range it could mean bad news for those on the current Premium package.

According to Italian source TuttoAndroid, the new tier would permit four devices to receive Ultra HD audio and video at the same time.

Towards the end of a year ago, Netflix raised its prices in the United States, with the most expensive option (Ultra HD, 4 screens) increasing from $11.99 to $13.99. Netflix is indeed testing this particular plan, which is the company's most expensive subscription yet. Depending on the browser used, the Ultra plan was priced at both €16.99 and €19.99 when the website was accessed in the country. Notably, the Standard tier would also get to one stream from two. "Not everyone will see this test and we may not ever offer the specific price points or features included in this test". To continue streaming on four devices, you'll need to upgrade to the Ultra plan.

Netflix is considering introducing a new and more expensive ‘Ultra plan that would be required to stream content in HDR video quality, according to CNET.

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Netflix's current plans go for €7.99, €10.99, and €13.99 respectively.

The main differentiator between these two plans is simply that the firm has Netflix has confirmed that it is indeed testing out this new plan, It also says that nothing is set in stone at the moment. A company spokesperson was quoted as saying, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix". The company is now testing it with select European customers. In other words a price hike. So, you have to earn it first by doing spectacular content that everybody wants to see.

The news of this update comes as Sky and Virgin Media customers will soon get the option to pay for their Netflix subscription through one monthly bill.

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