Wendy's had a savage response to the IHOb name change

Wendy's had a savage response to the IHOb name change

"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted.

IHOP announced on Monday that they have changed their name to IHOB.

The International House of Pancakes has temporarily changed it's name in a new marketing campaign for an array of new menu items. Wendy's wanted to get in on the drama. It ends with the company's new logo and the message Burgers Burgers Burgers.

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment.

But Rebelez said the vast majority of the almost 1,800 other locations will still go by IHOP. Until now, the International House of Pancakes had been concealing what the "b" stood for.

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Rebelez isn't anxious that people will be disappointed.

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense.

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies". "They had fun for a week trying to figure it out", Rebelez said.

IHOP is entering a highly competitive and crowded space with its new burger line. "Which leaves you wondering: is the short-term buzz worth the potential of very real brand damage?"

In the 1980s, IHOP's advertising slogans were "Man does not live by pancakes alone" and "Good things cooking at breakfast, lunch and dinner".

Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday.

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