Amazon buys United Kingdom rights to 20 Premier League matches

Amazon buys United Kingdom rights to 20 Premier League matches

Today's Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

If prices remain as they are, it seems that the cheapest monthly cost of Sky Sports, BT Sport and Amazon Prime Video packages that cover all the live games will set you back £66.48 a month.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League".

Sky will still show the most matches though, with a staggered 128. (It should also be noted that this is just relating to United Kingdom rights.) That's a big deal; Boxing Day in particular is a bit of a tradition on the Premier League calendar, and though it's just two days worth of matches, it's not hard to imagine Amazon picking up plenty of new Prime customers here.

"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore.

Amazon has secured rights to show Premier League games from the 2019/20 season according to The Telegraph's Chris Williams.

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Amazon.com and the Premier League did not disclose the price achieved for the final package.

Sky Sports and BT Sport bought the rights to a total of 160 matches earlier this year for around £4.5 billion, at a slight discount on the previous deal, with two of the seven packages left unsold until Amazon and BT made their move this week.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

A fraught divide between the clubs in recent years had centred on leading clubs demanding a greater share of the global revenue stream.

Throughout the auction period there has been the suggestion that online players would join the bidding for at least one package.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", Scudamore said. Daniel Ives, head of technology research at GBH Insights, said the next 12 to 18 months were a "pivotal window" for digital platforms such as Amazon and Facebook to secure major sports rights.

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