The Best iOS 12 Feature Scares Me the Most

The Best iOS 12 Feature Scares Me the Most

In other words: "We're shutting that down", said Craig Federighi, Apple's head of software engineering.

Apple CEO Tim Cook defended the iPhone maker's data practices Monday in the wake of an explosive New York Times report that said it was among tech firms that had access to Facebook users' personal information - insisting "we've never been in the data business".

As of now, Google Hangouts allows up to 10 people in a video call, which is fine in most situations, but Apple figures why not allow users the ability to have a group FaceTime call with 32 people.

"Well it turns out, these (like and share buttons) can be used to track you, whether you click on them or not".

This feature is also on the new MacOS release, Mojave which means a person in the Apple ecosystem would be shielded from these cookies that track your activity all over the Internet.

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Federighi demoed that the new Safari would catch the likes of Facebook that track users on third-party websites and block them unless users agreed to a prompt. Safari would share a "simplified" profile to thwart this, Apple said.

Facebook of course depends heavily on advertising revenues (assisted by tracking tools) to fund its free service, but Apple's decision means it is no longer willing to allow its platforms to be used in this way. On March, the company grappled with the privacy scandal that was the Cambridge Analytica story which led to an "inappropriate" collection of data of upto 87 million people. While Facebook generates revenue from ads targeted with detailed information about users, Apple makes most of its money selling hardware products.

Earlier this year whilst visiting a school in England Cook said that while he doesn't have his own kids, he does not want his nephew to use a social network.

Apple's software upgrades also include features that help users understand how much time they are spending on their devices, amid concerns of growing smartphone "addiction". You can also create time windows where your kids won't be able to use their phones at all. And a new app, Measure, that uses the phone's camera to scan objects and calculate their size.

"The things mentioned in the Times article about relationship status, all these kinds of things, are so foreign to us, and not data that we have ever received at all or requested - zero", Cook told NPR in an interview.

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