Snapchat is adjusting its design following user backlash

Snapchat is adjusting its design following user backlash

After the service announced and then began introducing a large-scale redesign of its app late past year, more than a million people signed a petition calling for the app to switch back.

Reality star Kylie Jenner tweeted out "sooo does anyone else not open Snapchat anymore?". This sunk shares in the company by nearly 8%, taking them back to the $17 price that were listed when the company first graced the stock market in March 2017. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from NY to Texas.

Is Snapchats charm fading away? Indeed, the 73% decrease has essentially wiped out all the positive consumer sentiment Snapchat has gradually built since the beginning of 2016. The radical redesign was launched in last November for added conveniences to newcomers but failed to impress the long-time users.

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The survey is notable in that millennials largely make up Snapchat's target user group and can be incredibly hard to win back. Snapchat's never-ending battle with Facebook-owned Instagram is another thing that's fuelling the fire.

Snap CEO Evan Spiegel has always defended his decision to move stories telling shareholders, "People are saying, 'I used to feel like this celebrity was my friend and now they're not my friend anymore.' Exactly". However, last month the company started testing another redesign of its redesign that reimagines how Stories are portrayed. With this redesign, Stories are returned to the far-right Discover page.

After the awful downfall, when Snap Inc. shares fell to a record low of $11.22 on May 2, Snap has officially begun rolling back Snapchat's controversial redesign, wildly unpopular with the millennial generation, including celebrities. Now, all messages in the inbox will appear in reverse-chronological order (like they used to).

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