Apple may become 'the Netflix of magazines' with paid-subscription News makeover

Apple may become 'the Netflix of magazines' with paid-subscription News makeover

A new, simplified subscription service covering multiple publications could spur Apple News usage and generate new revenue in a similar manner to the $9.99 per month Apple Music offering. According to those familiar with Apple's plans, a new and improved Apple News app will be offered and a percentage of the subscription revenue will be given to magazine publishers who are part of the service. In order to achieve Apple's new premium service, rest of the Texture technology employees will be integrated into the Apple News team. Most notably, it launched the Newsstand service in 2011, before replacing the app with Apple News. It is only available in three markets: USA, the United Kingdom and Australia. Apple just bought Texture last month, and is said to be focusing on iOS 12 stability, not features, given all of the iOS 11 problems.

Apple shares are rising Tuesday after Bloomberg reported the company is launching a subscription news service. The company's services division generated sales of $30 billion last year, and Apple is aiming to increase this to $50 billion within the next three years.

If Apple goes through with these plans, it would be treating news similarly to how it treated music around the creation of Apple Music.

Apple previously had a dedicated news app called Newsstand, which allowed users to subscribe to magazines and newspapers individually.

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Which makes sense when you think about it. Apple already makes a decent slice of cash by selling music and video on iTunes, alongside subscriptions for Apple Music, so it makes sense that it would want to expand that to other areas. The giant is also generating extra revenues from the third party apps which made available on the App Store for the users. Texture had about 100 staff. Apple rarely cuts positions, but after the company acquired Beats, it laid off about 200 people.

Apple will likely carefully curate the partner organizations for its news service.

Currently, there are no details about which news organizations Apple would partner with for the subscription service.

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