Facebook signs Universal Music licensing deal for music, video and more

Facebook signs Universal Music licensing deal for music, video and more

The new deal, however, will allow users to post videos and 'facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture, ' according to Facebook. "Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video", Tamara Hrivnak, Facebook's head of music business development and partnerships, said in a statement. Eventually, the functionality of the agreement will expand across other social features, including Messenger, with users being able to access a vast library of music.

YouTube signed a long-term agreement with Universal Music Group and Sony Music, two of the world's top three record labels, Bloomberg reports. One service that music industry fans may need to take a closer look at is if they find Lady Gaga's "The Cure", Kendrick Lamar's "Humble", or OneRepublic's "Apologize" on YouTube Red, the social media network's premium service. There is also speculation that this could bolster Facebook's attempts to get further into the video market with high-end video content. Nonetheless, with companies like Magic Leap partnering with Sigor Rós on audio/visual experiences, it's clear that the upcoming mixed-reality revolution is ripe for giving music a new dimension.

The licensing deal could help Facebook better compete with Alphabet Inc's YouTube since music videos are the most popular category on the site, said Brian Wieser, an analyst at Pivotal Research. While we're on that topic, what will be the knock-on effects of Facebook's deals on YouTube's music strategy?

More news: Google Chrome's built-in ad blocker will go live on February 15th

Can it create new, social-infused music formats - think what Musical.ly did with the 15-second lip-synch clip, although Dubsmash also deserves credit there - that will actually generate revenue for artists, songwriters and their rightsholders?

Earlier this month, Facebook released its own collections of songs and song effects.

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