Snapchat redesigns app to lure users

Snapchat redesigns app to lure users

The page to the left of your viewfinder previously showcased direct messages with your friends in the last order that you talked with them, but Snapchat is now turning this into "the dynamic Friends page".

Besides the videos ads that run between content on the Discover page now, the new feed will also include Snapchat's recently introduced Promoted Stories.

Currently, swiping right on the camera pulls up everyone's public Snap story, which is a mix of friend, influencer and business content as well as featured content, shows and community stories.

The redesign will be available to users starting in the next few weeks. Once the update rolls out, your friends and the content that brands share will be separated into two completely separate tabs.

Since going public in March, Snap has repeatedly disappointed Wall Street and investors with slowing user growth and has been looking at ways to find new users and make them spend more time on its app.

Snap Inc. announced the specifics of the redesigned app on Wednesday, the changes came following disappointing third quarter earnings posted earlier this month.

Snapchat eliminated the Stories page inside the app, a section where user posts co-mingled with posts from publishers like NBC or Bleacher Report.

More news: Sunny and cooler today

One thing that won't change about the app is that upon opening it, users will first see the open camera screen.

Since your friends' Stories are now on the new Friends page, Discover is where you'll find all of the content from creators, publishers, and other people in the Snapchat community that you're interested in. Moreover, separating brands and people it will create an algorithm feed that caters more towards the users wants and needs. As with the previous version, the app always opens directly to the camera first. "While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves". Swipe left, and all the content from Snap media partners, such as television networks NBC and ESPN, is mixed with curated event videos and "snaps" from internet celebrities. "We think this helps guard against fake news and mindless scrambles for friends or unworthy distractions".

"Snap is about chatting with your friends, about conversations that happen every day and all day", he said.

Snapchat has mostly flown under the radar as its bigger social-media peers have taken a drubbing in Washington.

Or maybe it will as users become inundated and overwhelmed by a social media environment - primarily on Facebook, but also on Twitter - that has become bloated, noisy, and at times, toxic.

"The advancements made are certainly favorable to brands and should lead to more adoption and increased advertising revenue", Jason Beckerman, CEO and co-founder of Unified, said of the Snap news in a statement.

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